- 1 Why is KitchenAid such a popular brand?
- 2 Why is the KitchenAid mixer so expensive?
- 3 Why are stand mixers so expensive?
The sleek and stylish stand mixer range from KitchenAid is nothing less than spectacular. They are the Ferrari of the baking world. The stuff of dreams for home bakers the world over.
KitchenAid Stand Mixers have been at the top of budding bakers’ Christmas wish lists for decades, ever since the first model was unveiled in the 1920s.
For many of us, we don’t start off with one of these machines from day one. Usually, our journey into the world of baking grows from more humble beginnings. Very often we start out with nothing more than a few mixing bowls and baking pans. Some spatulas and a whisk thrown in for good measure.
And after countless hours of mixing and whisking by hand and struggling through one to many holiday bakes, we all come to understand the considerable benefits of enlisting the help of an electric mixer.
Some of us settled for a hand mixer, others snag a deal on a budget stand mixer. What most of us really want, however, is a top-of-the-range KitchenAid.
Then you quickly learn of the eye-watering price tag which come along with such a machine and probably end up asking yourself the question that has entered the mind of thousands of amateur bakers before you “Why are KitchenAid mixers so expensive?!”
It isn’t just their range of stand mixers that come with a heavy price tag either. Most of their other household appliances aren’t exactly budget-friendly either.
So in this article, we will take a look at some of the reasons why these machines aren’t exactly the cheapest mixers on the market, and what makes a KitchenAid mixer worth the money.
Why is KitchenAid such a popular brand?
KitchenAid, the undisputed queen of the baking appliance world has a fan following bordering on the obsessed, and with good reason.
KitchenAid appliances boast a robust build quality that ensures your appliances will last for years to come. Not to mention that the world-class engineering and the strong motor systems that make them highly efficient work mixing machines.
Of course, for those on a tight budget, you’ll find dozens of cheaper brands offering stand mixers and other kitchen products (including hand mixers).
However, very few of these brands offer that long-lasting build quality that is the hallmark of KitchenAid.
Why is the KitchenAid mixer so expensive?
This is a versatile machine and comes with an array of attachments that makes baking and cake decorating a breeze.
It’s true that their stand mixers cost a minimum of $300 – not to mention the more attachments you choose, the more money you will have shell out.
Ultimately, however, quality comes with a price tag. Here are a few reasons why KitchenAid stand mixers are so expensive.
Their Multifunctional Nature
One reason why are KitchenAid mixers so expensive is beacuse perform multiple tasks. When you buy a KitchenAid stand mixer, you get a lot more than just a mixer. If you use it only for baking, then you aren’t using it to its full potential.
These magical machines mix, blend, press juice, cut pasta, tempers chocolate, and even grinds meat and mills flour.
What’s more, you can choose from over 40 KitchenAid attachments any time you want. This enables you to spend less time cooking and baking and more time enjoying your food creations.
Needless to say, you need to purchase these attachments separately. There are also plenty of 3rd party attachments to choose from too.
Of course, the more attachments you choose, the more you pay.
If the regular artisan model isn’t enough, you have the jumbo version that allows you to whip cakes by the dozen (provided you have a large enough oven to bake all those tasty treats).
If you opt for cheaper brands, you get the basic attachments and little else. Even their upgraded versions come with fewer attachments. This versatility is what puts the KitchenAid stand mixer in a league of its own.
Robust Build Quality
The primary reason it commands this rate is simple – the build quality. The brand is synonymous with high quality and their stand mixers are no exception.
The quality of materials used has a direct relation with the price charged. If your stand mixer has a plastic body, it will be cheaper than one made with polished aluminum or solid aluminum.
Superior Motor Power
These mean machines are equipped with powerful motors ranging from 275 to 500 watts. This ensures that your doughs and batters are mixed to smooth perfection.
The top-end model needs a high-watt motor to handle the increased capacity. You also need a heavy-duty motor for the other prepping functions.
Other brands can’t always match this. Your model options are often limited too.
Endless Mixer Varieties
Most brands offer the standard stand mixer in 1-2 sizes. If you’re lucky, you’ll find an updated version with extra features and attachments.
KitchenAid has a stand mixer to serve every baking (and non-baking) need. You have the much-loved Artisan Series with a 4.5-quart or 5-quart mixing bowl. Serious bakers have the big twins from the Professional Series with 6-quart or 7-quart bowls.
To make their stand mixers more affordable and entice new bakers, KitchenAid introduced the Artisan Mini. This can hold up to 3.5-quarts of dough.
KitchenAid also offers two styles to keep up with customer expectations. The fast-selling tilt-head model and the bowl-lift design that works with large capacity mixers.
When it comes to colors, you’re really spoiled for choice. The standard 5-quart mixer comes in 47 shades (to match your nail paint for those food videos).
What more can a baker want?
They are Really Durable
What would you prefer? Buying cheaper stand mixers that stop working in a couple of years or pay more for a machine that lasts longer.
KitchenAid mixers come with a 1 to 5-year warranty, depending on the model. They remain in prime condition for years even after the warranty expires, which translates into a higher cost price.
What’s more; the KitchenAid company is known for its customer service and legions of satisfied bakers and chefs.
The more established the brand, the costlier their product range. KitchenAid has enjoyed the trust and love of its bakers around the world for over a century. The company has built a strong connection with the baking community, and its brand is synonymous with top-of-the-range appliances.
Assembled in Ohio, America
Many American companies including Apple have shifted their manufacturing to countries like China. KitchenAid is no different as many individual parts are produced elsewhere.
But the final assembly, painting, quality testing and packaging are done at their factory in Greenville, Ohio. Here, they employ over 1400 American workers, who ensure that your stand mixer lives up to its formidable reputation.
With higher American labor costs, the finished product is bound to be costlier. Many Americans are willing to pay extra for this very reason – it’s one of the few “Made in USA” kitchen appliances.
Stand Mixer Design
Have you seen the latest KitchenAid Stand Mixers?
The gorgeous design and stylish appearance have bakers and non-bakers swooning. It does make a beautiful addition to your kitchen.
The KitchenAid stand mixer has always had plenty of bells and whistles needed for baking but not always the beauty it has today.
In fact, when they were first introduced, the company had a tough time selling it to domestic consumers.
Originally, they were large machines, preferred by women living the tough farm life, and sold at hardware stores. The $200 price tag, around $2700 by today’s rates (yes you read it right) didn’t help the company gain much traction either.
All that changed in 1937 thanks to their product designer, Egment Arens. He is responsible for the fluid and elegant design that defines modern KitchenAid stand mixers.
While this got them more (and elated) customers, this meant they could retain its premium pricing as a lifestyle product.
Now you know why KitchenAid stand mixers are so expensive. What about other stand mixers?
Why are stand mixers so expensive?
KitchenAid is the only brand of stand mixer that will set you back a pretty penny. Many specialized kitchen appliances, including stand mixers, are costly purchases.
A hand mixer will hardly make a dent on your bank as you can pick one up for $10-30. Standard mixers on the other hand start at $100, and only get pricier from there.
Why is this huge margin for products that essential do the same thing – mix batter or whip butter and cream?
The answer to this is obvious.
And I am not going to mention the box load of attachments here. Most people like you and me will probably not buy them all or have other devices that work well. Besides, not all stand mixers offer these options.
The humble hand mixer comes with 2-3 basic attachments that get the job done. This is fine if you’re making a one-off batch of cookies or a party cake.
The hand mixer is a good starting point for someone new to baking and wants to avoid the physical work involved.
If you’re a serious baker, the hand mixer doesn’t quite make the cut. With limited functionality, inferior quality and build, and low dough capacity, this should be your first or ideal choice.
Then there is the question of time, accessories and output. Even the smallest stand mixer will finish whipping, mixing and creaming in less time.
Ever tried kneading bread dough with a hand mixer? It takes forever. The motor gets hot very fast, forcing you to take frequent breaks or you run the risk of permanently damaging the machine.
The stand mixer dough attachment works faster and better than the hand mixer one. A win-win in my opinion.
The stand mixer uses light motion while shuffling the ingredients around. The resulting dough, meringue or buttercream will be smoother, stiffer or fluffier.
Most stand mixers also come with the paddle attachment that helps make the creamiest cheesecake or angel cake. It ensures that the creaming and whipping process doesn’t deflate the batter.
There you have it. Stand mixers will pinch your pocket. Their functionality, build quality, durability, and brand name make KitchenAid stand mixers a costly investment.
But if you can get your hands on one during a sale, you certainly won’t regret it.